Lucy Choi London is a brand new designer shoe label with a range of luxurious shoes. Lucy Choi, the designer, is from a very famous shoe dynasty - her uncle is Jimmy Choo, and she learnt her trade whilst working for him, in his East End London workshop.
The aim of Lucy Choi London is to bring designer shoes to customers at a realistic price point, without there being any compromise on craftsmanship, quality or design. There are shoes in the collection suited to the red carpet, cocktail parties, summer weddings and trend setting rock stars.
The primary collection, "Rock and Royal" is a collection of shoes to suit any occasion, be it a shopping trip, night out or day at the races.
Many of the current shoes in the Lucy Choi Shoe Collection are available exclusively online at Daniel Footwear.
Some of my favourites include the Lucy Choi Gold Chandra Glitter Court Shoes, pictured top right. Made from leather, the shoe is given a shimmering finish with the addition of a glitzy layer of glitter. The shoes have pointed toes and a manageable 3.5" heel, making them comfortable and stylish. These shoes are also available in black.
I'm also enchanted by the Lucy Choi Syona Silver Glitter Peep Toe Court Shoes, pictured left. Made from leather, these little beauties have vertiginous 5" heels, but the platform sole keeps them wearable. With a peep toe for a glimpse of toe cleavage, these shoes are perfect for partying. The shoe is also available in a reptile print finish.
I also love the Lucy Choi Shay Peep Toe Court Shoes in black, pictured right. These shoes are made from black patent leather and have a sexy peep toe. The shoes have been created as part of the primary Lucy Choi "Rock and Royal" range. These feminine shoes have dusky pink ruffle detail to the toes and a 4" heel.